The development of technology is getting faster day by day. Activities that are usually done directly can now be done via the internet. Especially during the current COVID-19 pandemic, we are required to stay at home and do all our activities online. Today's social media is also widely used for learning, adding information through news, to becoming an online store. Therefore, you need to know tips on selling on Instagram or online stores.
Many seller accounts have managed to get big profits through promotions and selling through Instagram accounts. As a beginner, you can also follow in their footsteps. There are several things that can help you in selling online through Instagram. The following simple things that are often overlooked should you really pay attention to in order to get better engagement. Here is the review.
10 Tips for Selling on Instagram for Beginners
1. Create a Appropriate Bio
The instagram bio is the face of your shop. A good bio contains concise and concise information and describes the business products or services you offer. Don't forget to use an account name that is easy for users to find according to your target market. If you have other social media or websites, you can also add the link in your bio to show professionalism.
2. Post regularly
The key to getting good engagement in online media, especially Instagram, is to post regularly so that the likelihood of your posts appearing on the follower's homepage is higher. In addition, you should also pay attention to the posting schedule. If you use business instagram, you can check your account insights and see the schedule of the most activity on your account. By adjusting the posting time, you can get higher engagement.
3. Create an Attractive Post Design
Instagram lock has an attractive visual. Make a design that characterizes your products or services and services so that other users can easily recognize your business. An attractive design can make users visit your profile and increase your engagement. In addition, you can also use photos and videos as posts while maintaining the characteristics of your business. You can also take advantage of the latest Instagram features to suit your target audience.
4. Create a Complete and Attractive Caption
Not only visual designs, photos, and videos, you also have to pay attention to the post filler captions. Make sure the captions you use are catchy, and encourage interaction with users. Captions do not need to be long, as long as they contain important information that users should know such as product specifications, prices, or other explanations that you think are relevant.
5. Use Relevant Hashtags
Hashtags are one that can be considered crucial in promoting a business or post on the Instagram platform, and of course, you will really need to pay attention to the strategy for using it. You can use as many hashtags as you want, but keep in mind that using too many and irrelevant to your post will not give you satisfactory results. It would be better if you use a hashtag that is as specific as possible so that when someone searches for that hashtag you will easily appear because there is little competition.
6. Choose the Right Endorser
In addition to making ads directly on Instagram, you can also pay endorsers who usually come from celebrities or influencers to promote your products and services. Make sure you don't carelessly choose an endorser, because they will later promote your product to their followers. Make sure they have followers that match the audience of your products and services.
7. Customer Testimonials
Have customers or buyers left good testimonials? Don't forget to take a screenshot and post it on your Instagram account for your business because it will be more convincing for potential customers who have never used your product or service before.
8. Do Soft Selling
Even though the Instagram business account is used to sell, you should not be too visible to sell, that is, use language that doesn't seem like you're offering a product even though you're actually offering it. Selling with this technique is also called soft-selling, which is selling but not openly or to the point inviting readers to buy. You can do education or share a few stories about common problems that can be experienced without your product.
9. Give Attractive Promos
You can create promotions to attract more customers. For example, giving a discount when followers reach 10 thousand. Not only discounted prices, you can also hold contests with attractive prizes such as photo or video contests that will be posted on Instagram, or hold guessing quizzes with prizes, or other activities according to your creativity and budget.
10. Interact with the Audience
Don't miss the opportunity to interact with the audience, whether they are followers or not, in the form of responding friendly and fast to the questions given, whether they will eventually buy or not. You have to have a lot of patience here, but if you do, you can get a better response from customers in the future.
Those were 10 selling tips on Instagram for beginners that you can do. Hopefully useful and good luck!