The First Oversold Cluster, This Township Presents a New Cluster

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Landed house , especially those that are conceptualized as integrated with public transportation or transit oriented development (TOD), are increasingly in demand by the public. Developer PT Adhi Commuter Properti Tbk (ADCP) which focuses on developing residential products in the TOD area has again made good business performance in line with the decline in cases of the Covid-19 pandemic.

One of these successes was achieved by the township in Kadumangu, Babakan Madang, Bogor Regency, West Java. oversold The 120-hectare township has re-launched the second Bhumi Svarga cluster with a limited number of units following the of the first Bhumi Anvaya cluster.

"Bumi Svarga is a cluster of landed houses that we have re-concepted for a work -life-play-balance , namely to bring a balance of life with qualified access to activity centers in the Greater Jakarta area using the Jabodebek LRT public transportation," said Indra Syahruzza, Marketing Director of ADCP .

The launch of this second cluster was carried out at the 2022 Indonesia Properti Expo (IPEX) event in May 2022. In addition to presenting the work-life-play-balance concept, the Adhi City area has also adapted the walkable and bike friendly concepts to strengthen the TOD concept of the region.

Indra added, Adhi City Sentul was one of the pillars of marketing sales with a percentage of 21.7 percent at the IPEX 2022 event. This achievement made Adhi City's overall sales performance contribution to ADCP's total marketing sales reach 13 percent.

“This is certainly one proof that the products we present can be well received by the public. Of course, this is also inseparable from the advantages of the concept, location, and the facilities that we present," he added.

Project Director Adhi City Sentul Nanang Safrudin Salim added that the significant sales achieved by Adhi City were supported by the optimism of project completion on time and with appropriate quality. Moreover, its strategic location is at 0 km of the Sentul Circuit toll gate (Km 33 of the Jagorawi toll road).

“This location makes it easy for residents to reach the entire Jabodetabek area, such as to Jakarta it only takes 30 minutes and to Bogor City only 10 minutes. area is also surrounded by views of Mount Pancar and Mount Salak which makes this place an ideal residential area," he said.

The second Adhi City cluster still offers products with the Asoka (30/60) and Kayana (36/72) types with an early bird or an initial price of IDR 700 million. Currently, Adhi City Sentul is also present at the Jakartan Fair (PRJ) JIEXPO Kemayoran until July 17, 2022. Various offers and conveniences are also provided, such as the Buy 2 Save More! promo, free E-Money, smart door lock , instant approval , to various other interesting promos. 

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