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| Belum Diluncurkan, Lexus Kebanjiran Pesanan The ALL New RX |
LOS ANGELES - Lexus Indonesia has received orders for more than 200 units of The All New Lexus RX SUV, which has just started test drive in Santa Barbara, California, United States at the end of this month.
The confirmation of the entry of the waiting list for orders for the latest RX series was conveyed by the Marketing Director of PT Toyota Astra Motor, Anton Jimmy Suwandi, answering Bisnis, in Los Angeles, Monday night (29/8) or Tuesday afternoon Indonesian time. Together with Kompas Daily, Bisnis Indonesia got the first opportunity to undergo a vehicle test on Wednesday, this week.
"So more than 200 orders are on the waiting list and it is likely that they will only be delivered in November this year. The All New Lexus RX test drive was carried out simultaneously in the US, followed by journalists from various countries around the world, "said Anton.
Most of the new orders are based on engine variants namely gasoline, hybrid electric and plug in hybrid.
"So far the premium car market has not subsided despite the Covid-19 pandemic. At Lexus, this year we only received an allocation of 1,200 units from various series, of which we have sent 800 to consumers," he said.
Thus, the allocation of the remaining 400 is likely to be dominated by orders for the new RX series, which is the largest population of Lexus Indonesia sales since it first launched in Indonesia ten years ago.
Lexus is a brand that was born by the automotive manufacturer Toyota to work on the premium class car market in the world. In Indonesia, the Lexus market segmentation was raised to the highest level in tandem with three luxury brands from German manufacturers Mercedes, BMW and Audy. Lexus currently controls 18 percent of the premium car market share in the country.
Because the segment is limited to a market with deep pockets, according to Anton, Lexus developed a strategy based on the tagline creating amazing where customers are not only brought in a driving experience but also special after-sales service.
This is reflected in Lexus' prudence in expanding sales outlets outside Jabodetabek to ensure the success of the strategy under the supervision of Lexus CEO Akio Toyoda. "Currently, around 80 percent of the Lexus population is in Jabodetabek, this is our focus."
The presence of The All New New Lexus RX will complete the Lexus sales line series in addition to Lexus' certainty to provide 143 UX300 series electric cars for the purposes of the G20 Summit later this year.
Separately, General Manager of Lexus Indonesia Bansar Maduma confirmed that there was a waiting list for orders for the latest RX series, which was obtained at the GIIAS 2022 automotive exhibition in the middle of this month.
"Generally they order based on indications of engine variants, both gasoline, hybrid, and plug in hybrid. For the latter variant, it allows refueling with gasoline, or separately using a charger.
According to Bansar, the premium car segment is indeed quite unique because consumer interest has not been slackened in the slightest by the pandemic, when automotive sales in Indonesia will be sharply corrected in 2020 and 2021.
"During GIIAS, most of the consumers who came did not just want to order, but made sure when the car they wanted to buy was delivered," he said.