Do you really need to pay huge sums of money just to find the best free keyword research tool for SEO and Google Ads for your business?
If you search for a list of SEO keyword research tools on Google, you will see there are almost 200 choices on the market today.
They all differ in features, quantity, data sources, and certainly price. But do you really need them? The number of tens of millions spent on keyword search engines is certainly not a pleasant number. So is there another way to cut the cost of the tool?
To partly help businesses reduce difficulties in finding keywords , today Scaiiros will share with readers 8 best free keyword search tools. Each tool has a specific keyword research task and does the job just as well as the paid tools. Let's get started.
1. Rank Tracker
When should it be used?
Your business's most effective SEO keywords are often not the best keywords. To find really quality keywords, you need to mine variations from many different data sources.
And Rank tracker is a particularly useful tool with 23 different keyword research tools :
- ntegrated Google Ads Keyword Planner and Google Search Console;
- Database of all SEO keywords ranked by competitors;
- Keywords and long questions;
- Common misspellings and permutations;
- And more.
Although the paid version of this tool will have more features, the 100% free version is fully capable of keyword research. It allows you to use all potential keyword traffic analysis and research features.
2. Google Search Console
When should it be used?
Google Search Console is a place to analyze your business's current SEO keywords with factors such as position, number of impressions and click rate on them.
Considering this data, this is the best way to get SEO shortcuts – ie strategies that deliver better results in less time than you would expect. For example, if the article's URL appears on page two or page three, it's already relatively relevant to the keyword. From there we will learn that that URL only needs a little more optimization from the SEO team to be able to get into the top 10 rankings, thereby bringing better traffic to you.
Or you may notice that some keywords rank among the top pages receiving fewer clicks. A little tweak to optimize Featured Snippet for SERP or add Schema markup can create an unexpected result.
3. Google Ads Keyword Planner
Decide which keywords align with your SEO and PPC goals.
When should it be used?
For some keywords, low bids make it possible to simply buy a few keywords that are PPC-appropriate. However, with some other keywords, when the bid is too high, it means you need to take full advantage of the visits with SEO.
So, before starting a marketing campaign with any search engine, you need to split your list of keywords that align with your SEO and PPC goals. And the best place to find the necessary information, is definitely the Google Ads Keyword Planner.
It helps businesses see search volume, cost per click, competition from advertisers, and batch traffic changes, all at the Google Ads Keyword Planner. The Google Ads Keyword Planner even allows you to estimate annual PPC spend in niches of your business.
This is a free keyword research tool. However, always keep in mind that unless you've used enough costs for a Google Ads campaign, your metrics will be limited rather than exact. That's why you should have another tool (like Rank Tracker) to analyze search volume more accurately.
4. AnswerThePublic
When should it be used?
Users are used to using search queries instead of a specific phrase. With the growth of voice search, this trend will continue to grow.
The content of the right answer to the question being searched for is one of the key aspects of the success of voice search. Plus, question-based content has a higher chance of landing in Google's Featured Snippet, aka position zero on the search page.
The fastest and easiest way to find questions for your business is AnswerThePublic – a simple tool that combines main keywords with different question words (like who, what, etc.) why,…)
Along with the questions, you'll get some "prepositions" (when your base keyword combines another word through a preposition) and "comparison words" (like when comparing your keyword with a preposition). other key)
5. Keyword Tool Dominator
When should it be used?
The way customers search on Google is different from the way they search on Amazon. In fact, they use Google to search for places to shop, while with Amazon they search for items to shop.
So, for an Amazon seller like you, doing SEO keyword research for Google is not an easy task. You need to optimize your keyword list for Amazon search and similarly for keywords on Amazon.
A good tool to search the database for Amazon is the Keyword Tool Dominator. But always keep in mind that there is no way to check Amazon search volume. What you get will be a simple list of keyword ideas.
Without using the paid version, you can simply make three requests per data (eBay, Amazon, Etsy) a day.
6. Google Trends
When should it be used?
Obviously, the users of each country are different. But, more surprising is that the trends vary considerably in each region.
Google Trends helps you see trends in specific regions and cities. This tool makes it easier to compare search queries, helping you to track whether or not keywords at the national level are relevant locally in the country.
For example, according to Google Trends, although "sursop" is a popular search term in Hanoi, in the Central region the searched keyword is "na gai".
Another equally important function is to track fluctuations in batches or to be able to predict a keyword or how it will perform in a batch.
7. Google Correlate
When should it be used?
When thinking about the main keywords for your business, you definitely have a list of clear ideas. There's no question that a florist should target all local florists.
But with Google Correlate, you will see your keyword list in a different light, identify your main keywords along with the favorite services that are often used with it.
Going back to the flower delivery store example, their main keywords are correlated with delivery services for women eg: delivery of chocolates, strawberries, cherries etc. Even if this is not the case They are not related to flower shops, but you can still use them by adding related content in your posts during holidays like Valentine's Day, ....
8. Keywords Everywhere
When should it be used?
Keywords Everywhere is a free browser add-on that allows you to analyze keywords while using search engines like Google, Bing, YouTube, and others.
Whenever you start typing in the search bar, the search volume will be added to all the keywords you see on the suggested keywords . On the SERP, a box with new keywords will appear on the right side of the search page, so you can research your list of keywords without leaving Google.
These are the tools you will always need.
It is hard to find a more important SEO task than keyword research. And with whatever type of business you're running, choosing the right keywords for SEO will lay the groundwork and dictate the next direction of a campaign. That's why you should consider adding the above free tools to your SEO toolkit.
After using the free keyword research tool to find keywords. You need to check the level of competition of keywords, choose the appropriate keywords for SEO to save costs when SEO.
The most accurate way to check keyword competition
Checking the level of keyword competition determines whether you have a successful SEO strategy or not. No exaggeration, choosing keywords for SEO and determining the level of competition of those keywords (keywords) is extremely, extremely important. As Scaiiros said in Keyword Research – The Foundation of SEO , SEO is like you occupying beautiful facades where many customers pass by to make sales. So we have to find the best place? the most crowded? cheapest ? … What we want the most.
But suffering is not the only one we want. You keep asking to go to the right intersection, while there are about 50 small businesses, even other giants are watching. Agree that you may be very good, but remember "Heaven outside is righteous", you must have captured that crossroads. Need your own strength.
Determining which keyword you will SEO is like choosing a crossroads, and how to determine whether the competition for that keyword is high? Is that intersection a lot of people watching? Scaiiros has a few ways for you to study:
Check keyword competition with Google Keyword Tools
Scaiiros introduced this tool in the article “Google Keyword Tools – Make a list of keywords” so I won't say much. When searching for keywords, the second column is the keyword competition estimate given by Google. However, in Scaiiros opinion, this is not very standard and often Scaiiros doesn't listen to it. So why mention it?
Number of direct keyword competitors
If you search for the term "Study Tutoring", there will be about.. 180,000,000 results. However, this is not a “competitor” if you want to SEO this phrase. Because the syntax of Canh Tranh Tu Khoa is an extended syntax, the results are returned for the phrases "competition of tu Khoa", "competition of tu Khoa" ...
Even if you search with quotes, the returned results include sites that have the keyword phrase in the description but not in the title. So still not a keyword competitor with you. In other words, those websites … “mosquitoes”, if you “deliberately” SEO the phrase “successful competition”.
Direct competitors: have keywords in both title and description (important in SEO).
Keyword competitor search syntax
Use the query Allintitle: “keyword phrase you want to seo”
Thus, the keyword phrase "Study competition" has a very low level of competition. So, if you search for the term "Study competition", "Study competition", or "Study competition", Scaiiros has a very good ranking (top1 after writing this article).
Note: this method identifies direct competitors when you do SEO, if you don't do SEO, any competitor when searching for the phrase "successful competition" (do not search with quotes) will also is your opponent.
The strongest competitor
Usually people say that if using “allintitle” results in less than 10000, then the keyword has low competition. However this is not correct. Out of those 10000 competitors, if 9000 doesn't do SEO and from up is low, but there are areas where a few hundred out of 10,000 competing websites do SEO, then you have a problem.
For example, the direct competitor for the term “seo experience” is over 7000, but the first 5 pages of search results are full of SEO experts ( hix ). Then it will be difficult for you to climb!
Read Also :: "11 Most Basic Google Keyword Research Tools
Checking the level of keyword competition is that you look specifically at websites in the first 3 pages of Google when searching. If you are a pro then just watch the first 5-10 opponents. In fact, if you see that the first 10 websites are all carefully SEO, you should reconsider.
The analysis of the strength of these competitors is also quite cumbersome. Scaiiros will write a specific article about Seo Competitor Analysis
Conclusion: Determining keywords for SEO in SEO strategy needs to consult Google in Google Keyword Tools, see the actual number of direct competitors and analyze the strongest competitors. Knowing people who know me in a hundred battles and a hundred wins and "avoiding elephants is not ashamed". If you try to crash into difficult words or phrases, the chances of you getting no results are very high, be careful!